You won’t find “I Saw Daddy Kissing Santa Claus” on the Hallmark Channel this year and that’s a mighty big problem for some folks in the LGBT community.
The family-friendly television network is under fire from activists for a lack of diversity in their Christmas programming. Specifically, they want Hallmark to don some gay apparel.
“Hallmark and Lifetime Have 70 New Holiday Movies – None with an LGBTQ Main Character,” Yahoo declared in a recent story.
LGBTQNation.com got right to the point in a recent editorial.
“So, Hallmark and Lifetime, how long are we going to have to wait for that LGBT holiday romance movie,” they asked.
They rationalized their request by suggesting that women and gays love to kiss. And therefore, a dude-on-dude smooth would be a boon for viewership and advertising revenue.
“The competition to witness the first gay kiss will most likely make it a hit. As for advertisers, they’re already there. Can you imagine Target, to name one, pulling their Hallmark advertising budget over a gay kiss? The reality is new advertisers want to be in on the event, and even if not, the backlash would be too much to overcome,” they wrote.
Instinct Magazine also joined the call for gay Christmas movies.
“Despite being the go-to channel for Christmas films for decades, Hallmark has also been known for its fear of diversifying its stories. Frankly, Hallmark’s Christmas movies have continued to be about straight, white people,” they wrote.
Hallmark has not committed one way or the other — seeing how they are in the business of entertaining, not indoctrinating.
But don’t be surprised if Hallmark’s next Countdown to Christmas features a movie about a couple of Santa’s reindeer getting frisky up on the roof top. Fa-la-la-la-la, America.